Cruise Browser, the white label used by more than 3500 agencies worldwide and designed, developed and conceived by IST’s expertise and know-how, which has 20 years of experience in the sector, has launched new functionalities to facilitate online cruise sales.
“Over the past few months, the team has been working to add new functionality to the Cruise Browser with the goal of launching a new version that will allow travel agencies to emerge stronger from the pandemic” said Manuel Sardi, CEO of IST.
“With an easy implementation, Cruise Browser allows you to have an immediate online showcase with more than 95% of the cruise ship offer in the market” Sardi reminded that “the new functionalities respond to the most direct requests and needs of our clients”.
With this new version of the tool, the user will have the ability to confirm the reservation online and automatically within a new look and feel dynamic and intuitive that allows greater accessibility to the online booking process.
Business insight is another focus of this new version. The ability to report and analyze user behavior has been optimized by expanding the configuration and integration options with data analysis tools such as Google Analytics.
“This version of the Cruise Browser allows users to obtain a report on search trends, destination demand, dates, categories and booths, so that the travel agency has greater segmentation capacity when managing its own marketing campaigns, promotions and offers through the tool,” explained Sardi.
This unique sales platform designed for travel agencies is also aimed at tour operators, wholesalers and management groups. Cruise Browser 4 Business is the B2B mode that allows the centralization of the entire business in a single tool and increases the productivity of the entire agency network.
“Both Cruise Browser and Cruise Browser 4 Business have adopted these new functionalities, which we are convinced will bring great added value to travel agencies and will allow them to strengthen their bookings,” concluded Sardi.
For 20 years, IST has been connecting +30 cruise lines with +22,500 itineraries to stimulate cruise ship sales, making it the technological partner of reference in the distribution and sale of cruises online.
The technology company is connected to more than 95% of the cruise offer in the entire market that converges in online solutions that adapt to the needs of each travel agency, in real time and at a click
Through API integrations and cruise reservation systems, it offers flexible and tailored solutions that adapt to the needs and business models of all travel agencies, tour operators and wholesalers.