In a context of constant change and uncertainty, CLIA, the Cruise Lines International Association, has released its forecasts for the cruise industry for this and the coming years. It should be noted that, after a 2020 full of efforts and challenges due to the current health situation, the focus continues to be on innovation, technological development and the commitment to sustainable tourism.
So what are the prospects for the cruise industry in the not so distant future? We have tried to summarise them in 3 main points
New ocean-going vessels
By the end of 2021, 20 new ocean-going vessels are expected to be in operation in CLIA’s fleet. All of these will have a set of health and safety protocols that aim to protect passengers, crew and destinations. Health experts have worked with CLIA to develop these new protocols, which include COVID-19 testing for all crew members and passengers prior to embarkation, physical distancing measures, improved medical facilities, and air and ventilation management.
It is noted that the trips that took place during the summer of 2020 were a success and demonstrate that the new protocols are working.
Industry is committed to a cleaner, more sustainable future
It continues to invest in new technologies and fuels. As a result, the commitment to reduce carbon emissions by 40% by 2030 is expected to be met. In addition, new environmental technologies are already being introduced, including the following:
- Liquefied natural gas (LNG) as the main fuel.
- Exhaust gas cleaning systems
- Advanced waste water treatment systems
- Electrical grounding
Optimism on the horizon
Two out of three cruise passengers will choose to cruise again this year. In addition, it highlights that 58% of international tourists who have never experienced a cruise are willing to do so in the coming years.
The global economic impact of the cruise industry, which experienced strong growth prior to the health emergency and was then hit hard, is undeniable. CLIA Europe director general Ukko Metsola stresses that the cruise industry is one of the most innovative in Europe and hopes to help drive a responsible and sustainable economic recovery. To this end, it is important to continue to work with international health organisations, regulatory bodies and port destinations to protect public health.
IST is working to drive online cruise sales through the best technology. We believe that innovation is fundamental in the cruise industry and, especially in the times we are living in, betting on technological and digital development is betting on a more prosperous, adaptable and sustainable future.