The world’s go to cruise business technology company, IST, at the Latin-American International Tourism Trade Fair, FIT 2017, taking place in Buenos Aires from October 28 to 31. At the technical sessions for trade professionals, IST will talk about all that is new in Cruise Browser 4 Business, the firm’s powerful new cruise booking engine for the wholesale and tour operator trade.

Buenos Aires, October 17, 2017.- As part of its plan to grow its business in Latin-America, IST –The world’s go to technology partner to the cruise industry, confirms its presence at the Latin-American International Tourism Trade Fair, FIT 2017,  held at the La Rural Trade Fair Ground, Buenos Aires , October 30-31..

The firm, which has just incorporated new official distributors for the region: Expan in Argentina and Nusfer for the Uruguayan market, will be at the technological part of the tourism fair, FIT TECH, at stands 2492 and 2494.

Likewise at FIT 2017, Lileana Guerra, IT Director and Co-Owner of IST, will give a conference titled “Cruises landing in the digital age”, at a forum that brings together the industry’s greatest tour marketing experts: Travel Forum Latam.

The presentation looks at the current online booking market and the world cruise passenger market, anticipated to reach 25.8 million people by YE 2017, and 40 million by 2030. So it will be with that in mind that Lileana Guerra, IT Director and Co-Owner of IST, will talk about how the product is adapting to the digital age.

What’s new in Cruise Browser 4 Business?

The essential purpose of IST’s disembarking in Argentina, with such a notable presence at FIT TECH and Travel Forum Latam at FIT 2017, is to inform the local market about one of the most powerful tools the market for online cruise sales offers.

That is, of course, our Cruise Browser 4 Business platform, an online solution that allows booth wholesalers, tour operators and consortia to sell cruises from their own website and obtain a tighter control of the sales made by their travel agents.

Cruise Browser 4 Business is the B2B version of IST’s booking engine, designed to make it easier for travel companies to do business. The web platform offers the user outstanding functionalities: the front end is identical to our B2C version but with new back office functionalities.

“Many important regional travel agents already use our B2C version of IST Cruise Browser with the end customer” said the technology company. “We have great hopes for the deployment of this, our online tool, in Latin America. The cruise sector will continue to grow and Cruise Browser 4 Business will aid B2B sales”, it added.

Cruise Browser 4 Business makes the booking of a cruise a simple, intuitive, three step process. It also offers access to a wealth of descriptive content and images relating to a total of over 14,000 cruises. “With the different plugins Cruise Browser offers, wholesalers and tour operators can tailor the tool to their business needs” IST, the world’s go to technology partner for the cruise industry,  underscored.

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