Marc Pedrol, International Marketing & Communications Director of IST, shared in the special edition of HOSTELTUR at the International Tourism Trade the benefits of IST’s platform, which is specialized in the supporting online cruise.
“Essentially, we provide technology. Cruise Business is in full expansion all over the world and travel agents who want to sell cruises, need to use technology for a more efficient sale, otherwise they will incur in larger costs. This travel technology enables to reach all the market offer in an organized and centralized way by region, product, ships and other parameters. IST allows Travel agents to dispose of all this information to be more efficient and better connected with the cruise lines” the executive explained.
“We are connected to the 95% of the market’s cruise offer, converging on online cruise solutions available to the agent, in real time and just in a click”
While acknowledging the challenge of gathering and offer all this information, Pedrol said: “We have been working with cruise lines companies for 20 years. Each one of them has its own market rules, but we have integrated all of them. In fact, this is what we do to add value to travel agents: to know the business rules of each cruise line, to make them converge in a platform and put them at the reach of the agent”.
IST proposes two solutions, one more advanced and the other more practical: “In the first one, we facilitate to the agency the connections with the cruise lines through XML messaging and the agency sets up and builds her own search engine adapting his branding. It takes time to implement, but it is a strategic investment if the agency is focusing on selling cruises. If the agency wants a fast, quick and ready solution, we provide a search engine that can be uploaded to any website in a matter of days, so our clients can be selling cruises almost intantly” said Pedrol.
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