Terramaris becomes the first cruise ship operator to facilitate the online sale of PRINCESS cruises in Mexico
Thursday, March 22, 2018. The travel agency Terramaris (Mexico) has incorporated the online booking of PRINCESS cruises through Cruise Browser of IST, the leading technology partner in the cruise industry. In this way, Terramaris becomes the first travel agency to facilitate the online sale of PRINCESS cruises in the Mexican country through this IST solution.
“Cruise Browser is not only a search engine and reservations for cruises but also works as a marketing tool” said Lileana Guerra, IT Director and Co-owner of IST. “Through the different functionalities that are included in the back end, travel agencies can catapult the visibility of your brand and increase the traffic of your website” he added. In this sense, “the travel agencies will be able to see the statistics of the platform to analyze the behavior of the user, create their own offers and prominent banners as well as personalize their brand identity”
With this new web solution, users will be able to check prices, itineraries, departures, cabin availability and book their cruise with PRINCESS in just three steps. “Cruise Browser also offers extensive multimedia content of the different boats with photos of the public areas, descriptions and the route of the itinerary in Google Maps” explained the IT Director.