The new cruise brand of Viajes el Corte Inglés, Utopica Cruises, which represents the cruise lines companies Celebrity Cruises and Azamara in Spain, has launched its new reservation page both for end customers and to provide support and advice to travel agencies.

In this milestone for the market, the travel agency and cruise line companies have trusted IST, with its experience and know-how in the sector, to create this cruise reservation platform focused on both the B2B and B2C sectors.

IST has been the technological architect of this new educational tool developed to position Celebrity Cruises and Azamara’s brands in Spain, a hub for both Celebrity and Azamara not to lose presence after their restructuring. “This three-way collaboration has had the main objective of facilitating reservations, information, offers and distribution of these two luxury shipping companies with great potential in the market” explained Manuel Sardi, CEO and founder of IST.

Until now, Utopica has been providing personalized assistance and in Spanish to travel agencies, but with the launch of www.utopicacruises.es, they will also do it with the customer and for that, they have a team specialized in cruises, with a selection of the best agents in the sector.

The founder and CEO of IST, Manuel Sardi assures that “we are very happy to have participated and designed together this technological platform so that sales in Spain continue to grow hand in hand with the cruise ship specialist el corte inglés and the technology of IST”.

“We are very proud to be part of this pioneering initiative in Spain and to continue fighting together to return to sailing soon”, concluded Sardi.

For 20 years, IST has been connecting +30 shipping companies with +22,500 itineraries to stimulate cruise ship sales, making it the technological partner of reference in the distribution and sale of cruises online.

The technology company is connected to more than 95% of the cruise offer in the entire market that converges in online solutions that adapt to the needs of each travel agency, in real time and at a click

Through API integrations and cruise reservation systems it offers flexible and tailored solutions that fit the needs and business models of all travel agencies, tour operators and wholesalers

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